In the creation of the brand name, we decided on 'Zelos' which is the Greek translation of 'Zeal'. It is defined as having a “great energy or enthusiasm in pursuit of a cause or an objective”.
The tagline is “Bringing furniture back to life” and this gives context to the Brand’s purpose as well as their core idea: which is to upcycle furniture for a more sustainable future.
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In collaboration with:
Shahd Salah J M Abu-hussain
Yasmin A Alsabt
Strictly for educational purposes
Year: 2020
